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Issue Open Date
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27-Sep-10
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Issue Closing Date
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29-Sep-10
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Application Money
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100
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Allotment Money
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Price Band
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90
-
100
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Minimium Application No.
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65
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Issue Size (Shares)
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5020000
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Market Lot
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1
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Objective
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The objects of the issue are to raise financial resources for:1) Setting up complete Digital Headend and network for implementation of Conditional Access System (CAS) to convert from the present Analog system to distribution to a Digital System.2) Setting up network for complete IPTV solution3) Setting up of own cable distribution (underground optical fibre) network capable of digital transmission throughout Agra City and adjoining areas.4) Setting up own 20 branch-offices in the city including in the adjoining areas with required infrastructure for receiving digital signals and re-transmitting the same without much value addition through co-axial cables to individual customers/subscribers.5) Creating a public trading market for the Equity Shares of the Company by listing them on the Stock Exchanges.6) Meeting the expenses of the issue
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Category
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No. of Shares
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No. of Shares
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Subscription Ratio
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Offered / Reserved |
Bid For |
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Non-Institutional Investors
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836667
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34253830
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40.9408163582405
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Qualified Institutional Buyers
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2788888
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4630535
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1.66035172441489
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Retail Individual Investors
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2788888
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4630535
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1.66035172441489
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Business Description:
Sea TV Network Ltd. (herein after referred to as “Sea TV”) is an Agra (U.P) based company engaged inproviding services of a Multi System Operator (MSO) to various Local Cable TV operators of Agra city. It wasincorporated on 21.05.2004. The promoters of Sea TV are in this line of activity since about 16 years and arewell conversant with the Cable TV industry.Sea TV is one of the three existing MSOs in Agra City.A brief background of the experience of the Promoters in this field is as follows:The Jain brothers, under the guidance of Mr. Neeraj Jain, started their cable TV business in the year 1992 inthe name of “Shubham Cable Satellite” from 118 Manas Nagar, Shahganj Agra. This was not a corporateentity and the business was at a very rudimentary stage with only two channels. Even with such a smallnetwork they managed to garner a viewer base of approximately 800 customers. As the fancy towards thisnew mode of television picked up, the demand for the number of channels increased. As a result theyexpanded their network and were able to telecast a bouquet of 18 channels. Encouraged with the continualgrowth of their subscriber base they set up another Headend in the year 1995 with a capacity of 35 channels,at 4 Mini MIG Friend’s colony, New Shahganj, Agra. This new branch of theirs captured a base of 500-700subscribers. By this time organised players also entered the cable market in Agra city. Many FTA (Free to Air)channels were converted into pay channels. The Jain brothers tied up with various organised marketparticipants and started taking signals from them at both locations. This continued till the year 2002.It may be noted here that upto this time the status of the Jain brothers was that of an LCO (Local CableOperator) and not an MSO (Multi System Operator). The difference between the two entities is that the lattergets the signals directly from a broadcaster and distributes it through the former. The subscriber base belongsto the latter and the former is merely an agent.In January 2003, the Jain brothers started business operations under SPN Trust, an existing family trust, forhaving smoother operations and better control over their business, under the name and style of “Sea TV”.Since the first day of commencement of business operations under SPN Trust, they acquired the status of afull fledged MSO, a departure from their status of an LCO.On 21 May 2004 Sea TV Network Limited was incorporated to carry on the business in a more organized andstreamlined manner as a corporate entity. Thereafter, the entire business of the SPN trust alongwith theassets and cable network was purchased by us and we have been running this business since.Sea TV also has its own local channels, programmes of which are produced by its own production team. Theselocal channels mainly focus on Agra city/ U.P State news/events and information, which is more relevant to thecity viewers. These channels are broadcasted free of charge to the TV subscribers of Sea TV.
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Promoter's Holding
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Total Share Capital
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6999800
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Offered to Public
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5020000
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Promoter's Holding (Pre-Issue)
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100
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Promoter's Holding (Post-Issue)
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58.23
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Address |
148
Manas Nagar
Shahganj
Agra
,
Uttar Pradesh
,
282010
Phone :
0562 4036666 / 2512122
Email :
admin@seatvnetwork.com
Website :
www.seatvnetwork.com
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Registrar |
MAS Services Ltd
AB-4
Safdarjung Enclave
Phase - II
New Delhi
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Listed at |
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BSE
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Lead Manager |
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Chartered Capital & Investment Ltd
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Promoters |
Akshay Kumar Jain
Chhaya Jain
Neeraj Jain
Pankaj Jain
Sonal Jain
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